Social value is at the core of how we operate The National Lottery
Creating social value has always been at the heart of The National Lottery—funding good causes and helping communities flourish nationwide.
For Allwyn, however, social value goes even further. As operator of The National Lottery, we are committed to generating additional impact through the way we run our business, honour our social and environmental responsibilities, and work with our partners.
Our social value framework is embedded in every plan to grow The National Lottery. It shapes how we design and deliver new products, manage our operations, engage with stakeholders, and measure our progress.
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Player safety is our top priority. We want people to enjoy The National Lottery, and to do so in a responsible way. You can find out more about our approach to Safer Play here.
We have already started our journey to build a net zero National Lottery, collaborating with our partner Planet Mark to certify us as we go. We're committed to eliminating all emissions under our control by 2030, and minimising greenhouse gas emissions across our operations and value chain. By 2030, we'll also eradicate single-use plastic from The National Lottery and its supply chain, promoting a circular economy.
We are making all parts of The National Lottery inclusive – whether you play a game in a store or online, if you’re a retailer who sells lottery games or however you come into contact with The National Lottery.
As one example of this, we're working to remove barriers for customers with disabilities, in partnership with Purple, a leading advocate for improving the customer experience for disabled people. Purple has helped us enhance our physical and online environments, policies, and practices for a more inclusive experience.
This commitment extends to our workplace, where we strive to create one of the UK's most inclusive environments, promoting the well-being of our team. As a responsible employer, we are a signatory of the Mindful Business Charter.
We aim to build thriving high streets and communities, adding value through our relationships with independent retailers and National Lottery Distributors. We will work closely with them to support their own social value journeys, aligned with the priorities above. We are also committed to supporting small and medium sized businesses within our own supply chain.
